Many pressing societal problems are behavioral in nature. To tackle them, we believe it is paramount to advance our understanding of human behavior and the factors that shape it. With our research we hope to effectively help people make smarter decisions in complex environments.
Changing one’s behavior is difficult and there are many barriers to change. So how can we help people understand their current decisions, and help them change their behavior for the better? We envision our research as being guided by insights from behavioral economics. Behavioral economics provides us with the necessary tools to identify which barriers to change in behavior are present, why these barriers exist, and what the optimal behavior should be. In turn, this knowledge allows us to design interventions to help people make better decisions. We engage in interdisciplinary collaborations to expand the behavioral economics toolbox and to enhance our understanding of complex societal problems.